New PSA Campaign Raises Awareness about Blindness

Screen shot of reporter Hosea Sanders with image of hands reading braille and the words Disability Report
May 22, 2016

CHICAGO (WLS) May 22, 2016 - Imagine living all your life with unfounded perceptions of what you can and cannot achieve. That's the way many visually impaired people say they feel every day, ruled out before being given a chance. But there is a new effort aimed at turning that around.

It's all about erasing stereotypes and showcasing possibilities. It's directed at all of us in order to both educate and inspire. As someone put it, "to open our eyes" to the world of the visually disabled.

A new national public service announcement will begin airing soon. It features a character name James, played by Chicago actor Jay Worthington who is also legally blind.

It's part of "BlindNewWorld," which is being called the first "blind awareness social change campaign" in history. Its purpose: to break down barriers.

Read the full story ยป