Two people laughing. A young woman on the left and a young man on the right.

It’s time to change the way the world sees. Join BlindNewWorld, the first-ever blind awareness social change campaign, and help us create a kinder, more inclusive world for people who are blind.

Sponsored by Perkins, BlindNewWorld is tackling the sighted population’s misperceptions about blindness and revealing the limitless potential and capability the blind population holds. But we need your help. Visit today to watch videos, read stories and get tips about inclusion. You can also share your own story and photo using #BlindNewWorld on Facebook, Twitter and Instagram. Together, we can demystify blindness and spread the word about why inclusion matters.

Breaking down the barriers to inclusion

Education alone is not enough for students with blindness to succeed in the real world. Perkins conducted a study that revealed four main barriers to inclusion: discomfort, stigma, pity and fear. Read our ebook about America’s Blind Spot to learn more, and check out our infographic to view the results. The message is clear: as long as the sighted population holds on to misperceptions about blindness, the more it will miss out.  

Download attitudes about people who are blind infographic »

Read the Latest about BlindNewWorld

Mark Kalashian and Jen Brissette toast at their table at Not Your Average Joe's

Newton man goes on 'Blind Date' to celebrate BlindNewWorld week

March 16, 2017
Several local papers covered the inaugural "blind date" of BlindNewWorld Week

The governor with Corinne Grousbeck, Dave Power and Paul Saner on the State House Grand Staircase

First-ever 'BlindNewWorld Week' aims to shatter misconceptions about blindness

March 9, 2017
Massachusetts governor urges Commonwealth residents to break down barriers between people who are blind and sighted.

Governor Baker speaks at the podium at the base of a marble staircase in the state house while an ASL interpreter signs at his left. An American flag and BlindNewWorld poster are at his right.

Gov. Baker Signs His First-Ever Brailled Proclamation, Proclaiming BlindNewWorld Week in Massachusetts

March 7, 2017
Gov. Baker declares BlindNewWorld Week reinforcing Massachusetts' commitment to inclusion

A boarding area at Logan Airport, with overhead video monitors showing a BlindNewWorld video.

BlindNewWorld videos air at Logan Airport

December 28, 2016
Thought-provoking videos will reach millions of travelers with message of understanding and inclusion.

William Budding, a BlindNewWorld ambassador, stands with his white cane on a bridge as crowds walk past him in the Boston Public Garden

We're blind, not invisible

October 12, 2016
It’s time to change how the world views people who are blind. A bold new social change campaign, #BlindNewWorld, aims to do just that.

Perkins Board Chair Corinne Basler Grousbeck with her son Campbell.

BlindNewWorld makes global debut

August 25, 2016
Perkins’ ambitious social change campaign is introduced at international blindness conference.

A young man and woman laugh together on a balcony

BlindNewWorld plans to change attitudes about blindness

May 12, 2016
Ambitious social change campaign, sponsored by Perkins, works to make the world a more welcoming place for people with visual impairment.

A man and woman on a balcony sharing a laugh and glasses of wine.

Perkins School for the Blind Launches BlindNewWorld, a Campaign Promoting Blind Inclusion in a Sighted World

May 4, 2016
BlindNewWorld is an innovative social change campaign spearheaded by Corinne Grousbeck.

Complex infographic shows statistics on how people who are sighted feel discomfort, pity, and fear that stigmatizes blindness.

Study: More than Half of all Americans are not Comfortable Around a Person Who is Blind

May 4, 2016
Revealing new research study: “America’s Blind Spot: What’s Preventing us from Including those who are Blind in Our Sighted World?”