CASE STUDY: Clear Ballot leverages Perkins’ consulting services and community ties to gauge accessible voting systems

Clear Ballot

Mission

Many Americans believe voting is a personal responsibility. Yet for people with disabilities, persistent technological barriers discourage millions from casting their ballots. To ensure its own products are accessible, Clear Ballot, a leader in election technology innovation, enlisted Perkins Access to spearhead an evaluation of its voting systems driven by user testing.

Clear Ballot’s philosophy and challenges

Founded in 2009 to develop new tech-focused election tools, Clear Ballot views accessibility not only as a legal obligation, but as a moral imperative. However, the company is not directly connected to the at-large community of people with disabilities, leaving it in need of Perkins’ assistance when it comes to gathering vital feedback from the people it seeks to serve with new solutions.

Perkins’ test methodology

To trial Clear Ballot’s latest electronic kiosk voting systems, Perkins hosted a mock election on its Watertown campus. Over the course of four days, the organization leveraged its deep ties to the blindness and broader disability community to test the system with 44 users, both with and without disabilities.

Working in accordance with mandated Common Industry Format (CIF) voter machine testing protocols, Perkins also provided the testing facility itself, directions for using the machines, and recruited and trained more than 24 poll workers to conduct question and answer sessions with users to gain a better understanding of the challenges they faced during the mock election. As a final deliverable, Perkins Access created a comprehensive Usability Testing report that described the research method, experimental design, testing procedure, a summary of the test results and recommendations for improving the experience for voters of various abilities.

On the product side, voters used a variety of methods to mark their ballots, including touch screens (with and without pointing devices), a keypad and a sip-and-puff mechanism. Additionally, voters took advantage of different display settings, which included larger text size and various color and contrast options.

Results

  • The accessible voting system was found to be usable for a broad spectrum of voters with diverse abilities.
  • 95.65% of voters in the test group were able to successfully mark and cast their ballots.
  • The mean accuracy of all voters in completing the 20 voting tasks as directed was 91.32%
  • The average time on task for completing the ballot was 16.5 minutes, a significant decrease from the average time of 20.7 minutes in the 2016 Clear Ballot usability test.
  • The average amount of assists requested during the voting process was 2.48, a significant decrease from the average amount of assists (4.54) in the 2016 Clear Ballot usability test.
  • Poll workers served a critical role in assisting voters with disabilities with the voting systems, including helping with various system functions, printing and inserting ballots into ballot boxes and the scanning device.

Endorsements

Ed Smith, Vice President of Product Development, Clear Ballot

“We have the devices, we can get them somewhere for the study. But Perkins understands the etiquette of working with disabled people, they have connections to the disabled communities, a great campus, great facilities and underlying infrastructure. A lot of the things that would be difficult to impart to researchers who have never worked with disabled communities before, we don’t have to sweat that at all.”  

Paul Parravano, user tester who is blind, Co-Director of the Office of Government Relations, MIT

“Among the population of disabled people, you’ve got a range of capabilities and multiple disabilities. What might be easy for me might not be easy for someone else and vice versa. I think you have to do this kind of testing to maximize the efficiency and effectiveness of the system because accessibility is still a big issue.”

George Kamara, user tester who is blind, staff, Independent Living Center of the North Shore and Cape Ann

“It’s important to test accessible voting technology with users in the communities that rely on it because that’s the only way to resolve any difficulties that may arise during real elections. I’d suggest that after finding out the result of this test, they conduct another test ensure they implemented the right remedies.”

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